This allowed people to enjoy a “holistic” chocolate adventure, experiencing their shopping in the bar section and shopping their experience in the shop section. This newly opened “Max Brenner Chocolate Bar” was to be the centre of Max's new chocolate culture, combining a chocolate bar and a chocolate shop. Ī chance meeting with an Israeli entrepreneur in 1999 sparked the idea of expanding his business, and the first of the Max Brenner-branded cafes opened in Australia, in Sydney's hip suburb of Paddington, in 2000. By 1999, Fichtman and Brenner had opened ten chocolate shops. Upon his return to Israel, he opened the first shop, with a workshop in the back, named "Handmade Chocolate by Max Brenner", in Ra’anana. He spent the following six years learning the art of chocolate-making in Paris. ![]() Working as an apprentice in Paris, Brenner met chocolatier Michel Chaudun and convinced the maestro to take him on. The business began as a small shop selling handmade chocolates. The firm was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner ( Hebrew: עודד ברנר) who combined their names. Max Brenner chocolates are certified kosher by the Nazareth Illit Rabbinate. Max Brenner is owned by Yaniv Shtanger and Dudu Vaknin. It specializes in decadent, chocolate-based desserts such as fondue, crepes, milkshakes, waffles, and hot chocolate, many of which it serves in signature utensils. ![]() Other locations include eight in Israel, one in the United States ( New York City), as well as in Japan, Singapore, Russia, and China. The company operates more than 50 locations internationally, the majority (38) of which are in Australia. Max Brenner ( Hebrew: מקס ברנר) is an Israeli multinational chocolate restaurant and retail brand. ![]() Australia, Israel, Japan, Russia, United States
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